📘 KAWA: Understanding and purposefully using intrinsic and extrinsic motivation
Unmotivated employees or apprentices – a recurring issue in everyday professional life. But how does true motivation really emerge?
Higher wages or more free time often only have a short-term effect (extrinsic). Sustainable motivation comes from within (intrinsic): through joy, meaning, and the opportunity to contribute one's own talents.
This KAWA helps you to recognize these very differences – and to specifically foster motivation.
⭐ Why this KAWA is so valuable
Motivation determines learning success, performance, and development.
Especially in vocational training, it quickly becomes clear: Without motivation, there is no progress.
This KAWA supports you in
truly understanding motivation
distinguishing between intrinsic and extrinsic factors
specifically influencing learning and work behavior
actively promoting motivation in everyday training
🧠 What you will learn with this KAWA
Difference between intrinsic and extrinsic motivation
Why rewards often don't work long-term
Which factors trigger true motivation
How motivation arises in apprentices
How to specifically strengthen motivation in everyday life
🎯 Who is this KAWA suitable for?
Ideal for:
prospective trainers (AEVO / IHK)
trainers and lecturers
managers
in-company trainers
coaches and educators
🧩 AEVO Field of Action
📘 Field of Action 3: Conducting training
💡 What is a KAWA?
KAWA stands for Kreative Ausbeute von Wort-Assoziationen (Creative Exploitation of Word Associations) – a method by Vera F. Birkenbihl.
It helps to creatively link knowledge, make connections visible, and anchor learning content sustainably.
Especially in the learning process, KAWA supports the understanding, remembering, and application of knowledge – through structure, visualization, and free associations.
✅ Scientifically sound
The content is based on the IHK preparatory course, the standard work "Handlungsfeld Ausbildung" by Feldhaus (9th edition), and the official book "Ausbildung und Beruf" of the Federal Ministry of Education and Research.
This puts you on the safe side – even in the exam. This way, you learn not only for the exam but also for practical work as a trainer.
📥 Format – Important note
✔ Colored display as PDF ✔ immediately available after purchase
📦 What you get
1 KAWA "Motivation"
visually prepared and easy to understand
ideal for teaching, training, and exam preparation
🚀 Tip: AEVO complete package
Would you like to master the complete AEVO training in a structured way?
Then secure the complete package with all mind maps: 👉 Mindmap AEVO PDF and A4 folder package for the complete AEVO training
🧩 Extra service for you
For an additional charge, we can also send you the KAWA as a black and white copy template. Simply send us an email to: info@mindstation.de
🧠 Our tip for 100% success
Use this KAWA in combination with:
the Neuronal Filing System (NAS) 👉 Neuronal Filing System NAS
and the Never-Forget-Automat 👉 Never-Forget-Automat
This way you learn significantly more efficiently – with up to 75% time savings and permanent knowledge acquisition.
Das ist mal eine super Übersicht zu diesem Thema, als Einstieg toll!! Vielen Dank!!
Mindmap Übersicht über die frühkindlichen Reflexe
Helen Walter
Ein super Paket mit tollen Spielen und Lernmaterial. Die Videolektionen sind anschaulich erklärt und das dazugehörige Lernmaterial wird auch gleichzeitig vorgestellt. Jens liefert praxisnahe Beispiele und Aufgaben zum Verständnis und zur Anwendung. Die Präsenzseminare sind das Allerbeste. So konnte ich die Akademie leibhaftig kennenlernen und mich mit anderen angehenden Trainern vernetzen und austauschen.
Learn2learn Trainerausbildung
Andrea Schünemann
Tolle Zusammenfassung. Optisch sehr ansprechend. Sehr gut finde ich die jeweilige Verlinkung zum Shop und zum Videotutorial mit QR Code.
Lauras Lernmethoden - Block
Gitta Meichsner
Diese Liste ist ( wie jede andere) bestens geeignet, um Lernstoff damit zu verknüpfen. Sie ist sehr ansprechend gestaltet.