Storytelling

How do you captivate your audience, whether on the phone or at a seminar? Tips and tricks can be found in this KAWA.

What do KAWA and KAGA actually mean?

KAWA according to Birkenbihl is an acronym and stands for: Kreative Ausbeute von Wort-Assoziationen (Creative Exploitation of Word Associations). But KAWA is easier to remember. Hence the name. KAWAs can be made on any topic that interests you.

How does a KAWA work and why does this technique work so well?

First, you write the topic in the center in large letters. By the way, I always use the paper in landscape orientation for this. In our mind map template pad, KAWAs are drawn on the left white page. Now you let your thoughts wander and consider what comes to mind about the term and what is important to write down. The difficulty here: what is written down must begin with one of the letters in the middle. The smaller the term, the fewer letters you have available and the more you have to think. Here, it is the lack of letters that makes you think through a topic more intensely than an ABC list does. The goal should be to find a suitable term for each letter. Suppose you want to create a KAWA about your best friend Eva, then you only have three letters available. However, you can use them multiple times. Perhaps E stands for elegant, successful, eloquent, for V you find her trustworthy, crazy, and in love, and for A you have associated silly and single. If your best friend had been named Hannelore, you would of course have had more letters available. I myself often take notes in KAWA form during meetings. This keeps me awake, no matter how unimportant or boring a meeting is. And you don't miss anything. Below you can see some of my KAWAs.