KAWA zum Thema Episoden

KAWA Episodes according to Birkenbihl


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  • Explaining complex things simply
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Episodes prepared as a KAWA according to Birkenbihl Vera Birkenbihl, the great master of explaining complex phenomena, once gave a lecture on this topic. I took notes on this using the KAWA method. Imagine many small micro-experiences that we encounter every day. In your company, at home, in your free time. Ms. Birkenbihl compared these to sand containing gold dust. Some of them are worth keeping. These are the nuggets. They become memories and are then stored in autobiographical memory, i.e., if you allow it. A KAWA (according to Birkenbihl) is also ideal for presentations. What makes this technique so fascinating? It is the scarcity. But first, a brief explanation of what a KAWA actually is. A KAWA is a word mark and an acronym. Pronounced, it actually means: Kreative Ausbeute durch Wort-Assoziationen (Creative Yield through Word Associations) Here, too, you write the topic in the middle of a landscape-oriented sheet. In large letters that you can later color in. Then you let your thoughts revolve around the topic and look for keywords that fit the topic. However, you don't just write these anywhere, but connect them to a corresponding letter. But since you don't have all the letters available, you start searching, almost puzzling. In this case, creative cheating is definitely possible. A KAWA, however, is quite individual compared to a mind map. For one and the same term, you could create 20 different KAWAs. In the case of a special technique, the KaWa-Couvert technique, it is even desired. I will introduce you to this ingenious technique a little later. However, I can reveal this much – with it, you tap into your gigantic unconscious knowledge.

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