KAWA Persuasiveness


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A KAWA on Persuasiveness

You know the feeling: there are certain people who simply inspire everyone. They argue incredibly cleverly, so much so that the other person doesn't even realize how their preconceived opinion gradually fades away. This applies to speakers, to (good) salespeople, to children who want to get their way, or to people who want to win over another (loved) person. What would persuasiveness mean to you? Perhaps you should think about it yourself before you look at my KAWA

Now also available as a package in color, with black-and-white template and an empty template for self-design.

 

What does KAWA actually mean?

KAWA, according to Vera F. Birkenbihl, is an acronym and stands for: Kreative Ausbeute von Wort-Assoziationen (Creative Exploitation of Word-Associations). But KAWA is easier to remember. You can make KAWAs on any topic that interests you.

How about your own KAWA and why does this technique work?

First, you write the topic in large letters in the middle. By the way, I always use the sheet horizontally and draw the letters so that they can be colored later. In our Mindmap template ring block, KAWAs are drawn on the left white page. Now you let your thoughts wander and consider what comes to mind about the term and what would be important enough to write down. The rule of the game is: what is written down must begin with one of the letters in the middle. The shorter the term, the fewer letters you have available and the more you have to think. The lack of letters ensures that you have to think more intensely about a topic. By the way, it is not compulsory to use every letter. And: there is no right or wrong with KAWA. An example: Suppose you want to create a KAWA about your best friend Eva, then you only have three letters available. But you can use them multiple times. Perhaps E stands for elegant, successful, eloquent, for V you find her trustworthy, crazy and in love and for A you have associated silly and single. If your best friend had been named Hannelore, you would of course have had more letters available.

KAWA becomes KAGA

If you also put all of this into many pictures, your KAWA becomes a KAGA, and the G then stands for Graphic Design. I often write along in KAWA form in meetings. It keeps me alert, no matter how unimportant or boring a meeting is. And I catch everything. Here's an example on the topic: Have fun, Jens Voigt

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